Important Points to Remember Before Your Crowdfunding Project Launch
In today’s time, it’s undeniable that Crowdfunding is getting huge popularity worldwide. Without a doubt, it has become more competitive than ever before to gain page views and pledges as well on portal sites that feature different live projects at once. For businesses that are seeking for tips on how to optimize such campaign, being able to know some secrets and techniques that are certain to provide the best opportunity in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. As a matter of fact, what you’ve got to do here is to intelligently pick your networks that fit your content and marketing strategies and will help you find your supporters. Also, don’t forget to customize the promotion in order to make it suit on every platform.
Number 2. Come up with a great video – believe it or not, well thought video clips are providing visitors with a better idea and at the same time, goal of your Crowdfunding project. Additionally, videos make it possible for your clients to see you or know what you’re offering in action than simply scanning and clicking through images.
Keep in mind that amateur looking vid isn’t enough in convincing anybody to have involvement. In reality, this can actually ruin the credibility of your Crowdfunding campaign. Having said that, it is worth of your time to invest hiring an expert who can help in making the video pitch for you.
Number 3. Produce a media page – some of the most popular and successful projects are those featured in press. This will not happen to you if you do not have a solid and a well built website and press materials that journalists could download. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. Take into account that when journalists can’t search more info about your project, then they may choose to work on other projects.
Number 4. Have an open line of communication – it is your responsibility to keep your backers in the loop regardless if it’s good or bad news. With this, you’ve got to make the time and effort in posting regularly to your Crowdfunding page so they stay updated.
Number 5. Keep it personal – you should introduce your team so by that, your supporters know all the people behind your ambitious project. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.