If is it popularity of blogging software, it is WordPress that has gained this at present. And for non-blogger websites, WordPress has become the content management software of choice over the last few years. Here are some of the reasons for the popularity of WordPress and why you should consider a WordPress platform for your business website.
Using WordPress is very easy and it has an interface that is intuitive. It is very easy to add new pages, blog posts, images, and others on a regular basis. Since it uses a very simple technology, you save time of formatting.
WordPress being browser based allows you to login from any internet connected computer to manage your site.
As a self contained system, WordPress does not require HTML editing software. In WordPress you can create new pages or blog posts, format texts, upload images and edit them, upload documents, video files, image galleries without the need for additional HTML or FTP software.
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It has very clean and simple code behind it so that it becomes easy for search engines to read and index a site’s content. Also, each page, post, and image can have its own meta tag keywords, description and title, and can be optimized for specific keywords, allowing for very precise search engine optimization. Your SEO efforts can be further enhanced with the use of tags.
Hiring a web designer to make simple updates to your site is not really necessary. WordPress allows you to have control of nearly every aspect of your site and can easily make those simple updates yourself.
WordPress is like your website’s engine. Your site’s look and feel can be customized 100% so that your brand can shine through on your site and provide a unique experience for your visitors.
If you want to integrate blogging into your website, it will be easy since WordPress was originally created as a blogging platform and thus have blogging capabilities built in. RSS/email subscriptions can easily be set up in your blog, let visitors comment on the blog, and add most recent blog posts automatically to other pages of the site. These are also very simple to set up and help to extend you company’s reach and make your site more dynamic and interactive.
If you want to add an event calendar, video gallery, twitter feed, facebook fan box, and more, you simple add plugins which is possible through WordPress, and most of these are free or are reasonably priced.
WordPress sites are scalable. Your site performance will not be compromised even if you have thousands of pages or blog posts on your site.
If you are the WordPress site administrator, then you can set up multiple users for the website and assign access levels and capabilities to each user.